MACHINIMA GROWS WITH 'GOD OF WAR'

First EA paid the Red vs. Blue guys to create "The Strangerhood" machinima series to highlight its Sims 2 game, now Sony is getting into the machinima act with "Pimp My Weapon", a new machinima series intended to promote "God Of War".  Nice little trend developing here -- machinima series being bankrolled essentially as advertisements for the game.  I'm sure we'll see more of this.  Check out the first episode at Heavy.com, which I did not realize was even still around, so its certainly a coup for them as well.

Kotaku